Pre-collapse Economics — The Poison



This edition of ‘Monkey Logic’ is Part One of a two-part series on how to fix all the problems of the world…

As an experiment, I am also reading these essays on YouTube, let me know what you think:





Or, read on…

Pre-collapse Economics — The Poison

What’s on the other side?
The other side of what?
The other side of the slide.
The other side of the burning curtain which separates expired, tired, trashy today from pre-singularity tomorrow.
I see past the smoke and teargas.
Let me tell you what I see…

But first, a recap…
We find ourselves at a significant point of inflection. We cannot fail to see a general decay in trust across the board. Belief in truth, confidence in institutions, and faith in our fellow citizens are evaporating like spilt champagne on a summer terrace. Even money, the foundation of our consumer society is looking increasingly shaky. Paraphrasing Warren Buffet: “We’ve moved from a system where debt is repaid, to a system where debt is reimbursed.” Mr Buffet goes on to point out that we don’t know if this new system of laissez-faire money printing will work better than the old system, but he’s buying goldmines and selling banks. You can draw your own conclusions; I will give you mine for free:
Money is toast. Don’t bother looking for its value, it’s gone. Evaporated.
The only reason we still use it is that up until very recently, there was nothing better …more on this later. Countries that suggest they might like to be paid in something more tangible than bits of paper, or digital bits of bytes, get a dose of sense forcibly regime-changed into them. Just ask Gaddafi about his plan for an African gold dinar. Money, a once functional tool, has been so abused and twisted by bad faith actors that it is now a ridiculous clown of its former self. We broke it. Just like we break anything to get to the value inside.
I’m not one of those people who claim our entire economic system is a lizard run conspiracy, but I suggest that even the most propaganda riddled, blue-pill, sheep-person will concede that not all motives are pure. Not all humans are upright and honourable. They scam if they can. This is a fact. In pursuit of personal gain, people will leverage loopholes they discover in systems ostensibly built to ensure the common good. This type of person naturally gravitates towards positions of power where they can enlarge their favourite loopholes and further bend the rules. Buoyed up by a lack of push back, they begin to fragrantly break the rules and soon, the abused, bent and mangled system of law and order will cease to have any power. After this, the system will collapse, chaos will ensue, and we will be forced, at least for a while, to play by the rules printed on the box that the universe came in:

Sticks and stones. Tooth and nail.

Our current economics, for the sake of argument, let’s call it neoliberal free-market capitalism, has had a good run, but it’s approaching this collapse.
This is how things go. Human systems of governance have a half-life; they decay as they are systematically pierced by loophole spelunkers and eroded by bad-faith regulators
Laws can not long survive the relentless abrasive wind of human corruption; although some artefacts of ordinance prove more resistant to this decay than others. A wealthy Roman merchant’s fortune, buried in panic and then dug up two thousand years later, will have retained its value. This is because gold is not a made-up thing. It is real in a way IOUs and paper money are not.

Gold is shiny, which makes people want it.
Gold is rare, which means not everybody can have it.

Gold’s value comes from desirability and scarcity and its scarcity is not something artificial under the control of corrupt rulers, rather it comes from the rules of the universe. Gold is heavy. When Earth was molten most of it settled into the core beyond our greedy digging.
So if we want to find a system upon which to build longterm prosperity for our species, we need to bind our laws to something resistant to fiddling.
Could we base our new economics on gold? Probably not:

  1. Gold’s scarcity might not survive the next couple of decades of technological advancement. Gold is rare in the universe - one atom for every hundred trillion atoms of hydrogen - but there is just so much miscellaneous stuff floating around in the vastness of space, that somebody is going to bring back a big boulder of precious metals at some point in the next couple of decades; and when I say big, I mean big like Paris. One day, SpaceX, or SpaceY or SpaceZ, will drag a Trillion tons of gold, platinum, and nickel into orbit and announce that they are ready to start parachuting pre-smelted ingots directly down to your factory’s parking lot anywhere on the planet.
  2. Gold is money, but money is only one ingredient of an economic system. We don’t only need a substance to store and exchange value, we need an inviolate substrate upon which to build an entire system of economics beyond meddling.

When I say a substrate, I am talking about the rules and the board where the game of commerce is played. When I say inviolate, I mean it is impossible to make illegal moves.
‘Base-reality’ has the property that some ‘moves’ are impossible:
It is impossible for a camel to pass through the eye of a needle.
It is impossible to turn water into wine - at least without a shit ton of high-tech equipment.
This is why these things are considered miracles. The substrate, the game-board that is the universe, has rules which can not be broken. Some things will always be impossible for mortals, only somebody with administrative privileges on the universe can do magic: the creator, his son, or one of his handful of upper-management gods. Compare this to the edifice of money and delegated force where we play today’s games of power. Once only the king was allowed to perform bureaucratic miracles, these were called decrees, today, with a de facto global constitution assembled from hundreds of thousands of treaties, laws, and backroom deals, there are as many kings as there are billionaires. As soon as an individual has sufficient funds, they join the crowded pantheon of gods and are able to force miracles onto the system. Minor economic deities do small miracles: bending planning laws to make sure no new houses are built in front of their villas; while really powerful oligods change demographies and confiscate wealth and health.
As an aside, this is what the right to bear arms was all about. If everybody had a gun-so the American founding fathers thought-everybody would be a little god and all the little gods together would keep the Titans in check. It turned out that there were many flaws in this plan, for a start it was enacted before aircraft carriers, intercontinental ballistic missiles, and computational propaganda, but at least it was an attempt to build some ‘base-reality’ real-world resilience into the system of governance.
In summary, the laws of the universe are inviolate, but they are also crude and often come down to hitting people with lumps of reality in order to take other bits of reality off them. Human laws, even when they start off well-intentioned, always become corrupted and broken as they are hollowed out by bad faith actors pissing on the commons and looting our bureaucratic edifices for personal gain.
We need something robust and tamper-proof to stand against the relentless abrasion of a billion tricky monkeys, while, at the same time, being subtle and nuanced enough to encapsulate our instinct for fairness.
We need a new playing board immune to meddling by the players; a neutral, inviolate ‘substrate’ to provide the same governance functions as our current system, i.e. it’s laws, treaties, obligations, contracts, agreements, threats, promises…
On this ‘board’, entrepreneurs, philanthropists, capitalists, industrialists, artists, teachers, scientists, mothers, and soon, synthetic intelligences too, will, by plying their trades and taking their chosen paths through life, help our species on its journey from the caves to the stars; hopefully without the inane predictability of kleptocrat predators running off with all the goodies every few centuries and needing to have their manners guillotined back into them.

Lucky for us, I have developed a truly marvellous demonstration of such a system which unfortunately this ‘margin’ is too narrow to contain…
Details on the solution to all the world’s problems in the next issue of Monkey Logic 😉

Amazoff!

An abusive relationship with a post-human power…

I am a moderately successful Science Fiction author. People like my stuff. Reviewers tell me the stories are smart SciFi for intelligent people. My readthrough rates are good—or at least they used to be! (hence this essay)

A high readthrough rate means that readers who like the first book will often go on to read the rest. Over the past year, I’ve watched my Amazon read-through rates drop off a cliff. It used to be that about a quarter of the people who read the first book in my series (which they often got for free) continued to read on through the whole series. Now though, readthrough is bouncing along at virtually zero.

I have agonised about why this could be. What changed? Is it me? Is it the zeitgeist? Is it covid19? Political exhaustion? Or perhaps it’s the dark forces of monopoly capitalism… (hint, it’s this one)

Facebook and Reddit are still effective at finding people interested in signing up to my list for a Free book, but ads pointing to my Amazon book pages now verge on the utterly ineffective—

Go on, try it out. I bet you won’t buy a single one of my books! Go on! I dare you!

—The only way I sell books on Amazon now is by using Amazon’s own advertising platform, and spending far more per sale than I will ever make back.

​From the other side of the street, putting on my customer hat, I find it increasingly difficult to find any authors I like on Amazon. This has gotten increasingly difficult over the past few years. The way the site is structured: multiple pop-ups instead of links to product pages; the prominence of paid click possibilities at the expense of organic product listings; all other little tricks, persuasions, and distractions Amazon uses to guide the ‘customer journey’ mean that I am forever being tempted away from whatever it was I came for in the first place… wait! Gravity’s Rainbow! I remember!

It never used to be like this! If you are an author experiencing this same scenario, or a reader wondering why you can’t find good books anymore then read on…

A little math: From my experience, the cost per click for an eBook ad is about 50p. Most books on Amazon seem to sell for 1.99 or 2.99. At 1.99 Amazon keeps 70% of the sale price. Setting the price to 2.99 allows the publisher to keep 70% of the sale price. At both popular price points then, Amazon gets about one dollar/pound/euro per sale.

However, if somebody buys a book through a paid ad, the publisher/author pays for the click on the ad and Amazon gets an additional 50p—resulting in 50% more profit. If the shopper clicks a couple of paid ads before making a purchase, then Amazon will be making MORE from advertising than from the sale of the actual products!

Amazon does not like customers who know what they want. If a customer goes to Amazon to buy a book they like the look of, and then simply buys that book there and then, Amazon only gets a cut of the sale. But, if Amazon can run the shopper around in circles, get them confused, and nudge them to click a few ads first, Amazon can double or triple its revenue!

It’s not in Amazon’s interest to let you buy the book you wanted to buy! Shoppers that buy what they came for are cheating poor Amazon out of its rightful ad revenue!

In their last earnings call, Amazon gleefully in informed investors that the growth of the advertising platform was now 40% year on year. Obviously, all the additional money that Amazon takes in from these ads comes from the pockets of those filthy rich authors and publishers.

Sending customers to Amazon is financial suicide.

From the author’s perspective, this is a disaster. If I send an innocent reader to Amazon, I know they are going to be put through an assault course of attention-grabbing advertising and dark patterns before they are permitted to buy anything. Only a tiny fraction will find their way through this distraction-maze and actually end up buying my book.

To be fair, a reader may—by chance, after that torturous journey—end up with a book they like better than the one they went for; but this is not my experience as a customer and not the feedback I hear from other Science Fiction fans. Most fans bemoan the dearth of quality.

There is no longer any pretence of curation based on quality. Amazon is no longer a neutral shop assistant ready to help you to make a good purchase choice. All recommendations from Amazon these days are based purely on who paid them the most to say nice things about your stuff.

This is clearly a whopping great conflict of interests:

  • The author/publisher wants to sell their book, not just any book.
  • The customer wants something good to read; and additionally, if anybody is asking, for their purchase investment to support the creation of quality new content rather than lining the pockets of another tec monopoly. 
  • Amazon wants to sell ads.

Obviously, there is no point appealing to any ethical arguments here. A company like Amazon has no conception of ethics, to all intents and purposes, Amazon is a rogue, sociopathic, post-human intelligence whose goal is to maximise profit with no constraints on its behaviour. Take a look inside the horror of life as an Amazon employee.

The fact that Amazon owns IMDb, Goodreads, audible.com, and probably many other platforms I don’t even know about, means that there is very little chance of selling books anywhere else.

I can’t sell directly either, at least not easily. Most books sold are e-books. Most people have kindles and of course, Amazon makes it virtually impossible for a non-techie user to smuggle content into the precious walled garden that is their kindle ecosystem!

Sadly, I have pretty much given up on selling books for the time being. I now focus on writing and building a core community of fans. I am looking to the day when the current monopolistic nightmare ends. Ideally, by that time I will have a fat back-catalogue of high-quality science fiction which I am ready to sell on whatever open platforms emerge from the rubble of the current tech oligarchy.

Wish me luck! …and feel free to download a free book  😉

…or be brave and buy from my Gumroad store.